This advert for matches and cigarettes is on the end of terrace wall on Messina Avenue as it joins the Kilburn High Road, NW6. Of course the location is the key to this being picked back when and to it's surviving now.
The location is highly visible, it's passed every day by thousands, but now of course is there just largely un-noticed. In it's day key advertising location and pre-billboard...
The other element is of course the unfashionable nature today of advertising. It's worth noting that this one has changed and you can see the older advert underneath the current one. Of course, such advertsing for smoking now is just so frowned-upon and indeed limited and restricted.
I'm not an obsessive 'save everything' person and there's not much you would do to preserve this any more than has already survivied but as a small insight of history it is attractive in the most unlikely way...
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